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Modern Coding / zackproser.com · rate card

A senior-engineering audience that actually reads the long stuff.

If your product is good and your team has done the work, there are real ways for us to work together. Below is what I run, who reads it, what it costs, and the editorial line I won't cross. No agencies, no aggregators, no link-for-link trades.

Newsletter
5,000+ readers
Modern Coding · monthly
Search impressions
8.77M / yr
Google Search Console · trailing 12 months
Audience
Senior eng.
Staff/principal, EM, founders. Applied AI & infra.
Editorial
1human
No syndication. No outsourced drafts.
Sponsored articles 2 slots / mo·Newsletter primary Booking 8 weeks out·Affiliates Open · selectively·Workshops & events Q3+
§ 01

What's on offer.

P.01 — P.08
P.01 · Sponsored article (deep review)2 slots / mo

A long-form, hands-on review of your product.

I install it, build something real with it, and write 3,000+ words about what worked and what didn't. Disclosure on top. You don't get edit rights; you get the kind of review that actually persuades engineers.

Format
3,000+ words
Lead time
4–6 wks
Reach
Newsletter + SEO
From $8,500
Inquire →
P.02 · Newsletter — primary sponsorBooking 8 wks out

Top slot in the monthly Modern Coding send.

Above-the-fold placement: 100-word write-up in my voice, your CTA, your logo. One sponsor per issue. I've read the docs and used the product before I'll write the slot.

Reach
5,000+ seniors
Cadence
Monthly
Lead time
4–6 wks
From $2,400/ send
Inquire →
P.03 · Newsletter — dedicated send1 / quarter

A whole issue, just about your product.

Reserved for products I'd actually write about unsponsored. Same editorial standard, same disclosure. One per quarter, max.

Format
Full issue
Lead time
6–8 wks
Frequency
≤ 4 / yr
From $6,800
Inquire →
P.04 · Newsletter classified3 slots / issue

A clearly-labeled, lower-friction slot.

A short job listing, product launch, or event. ~60 words, one link, marked “Classified.” Quick to book, quick to ship.

Format
~60 words
Lead time
1–2 wks
Slots
3 / issue
From $650
Inquire →
P.05 · Affiliate partnershipOpen · selectively

Long-tail evergreen reviews + tooling pages.

For tools I already cover or am about to. Performance-based, with a public disclosure on every page. I won't add affiliate links to existing articles retroactively.

Model
Rev-share
Term
12-mo min
Categories
AI / dev tools
Typically 15–30%
Inquire →
P.06 · Workshop & training collabQ3+ MMXXVI

Co-built, co-branded applied-AI training.

For platform & tooling companies whose customers I would already train. Co-developed curriculum, joint promotion, your logo on the cert.

Format
½ — 3 days
Audience
Your users + mine
Lead time
8–12 wks
From $25k
Inquire →
P.07 · Podcast / YouTube sponsorshipLimited inventory

Read or shown on the next applied-AI essay-video.

Pre-roll or mid-roll, scripted in my voice, capped at one sponsor per video. Slow cadence, real attention from people who already lean in.

Format
60–90 sec
Cadence
~1 / mo
Channels
YT + podcast
From $1,800
Inquire →
P.08 · Quarterly retainer1–2 partners

A predictable presence, with a real plan behind it.

Bundled article + newsletter + classified + video coverage across the quarter, with a roadmap call up front and a reporting note at the end. The way to stop negotiating one slot at a time.

Term
Quarterly
Mix
Article + 3 sends
Cap
2 partners / qtr
From $28k/ qtr
Inquire →
§ 02

The editorial line.

  • I have to use the tool first.Before I write a slot, I install it, run it on something real, and form an opinion. That is the entire reason this audience reads me.
  • Recommendations are honest.If something is mid, the slot says so or it doesn't run. You're paying for placement, not a verdict.
  • Sponsored content is disclosed.Above the fold, in plain language: “This is sponsored by X.” FTC-compliant, and the disclosure stays after the campaign ends.
  • No edit rights, but there is a review.You see the draft and can flag factual errors and confidential claims. The shape of the take is mine.
  • Affiliate links are evergreen, not retrofitted.I don't sneak affiliate links into old articles. New coverage carries its own disclosure block.
§ 03

What I won't run.

  • ×Link exchanges.Trading links to game search rankings — even via a “guest post.” Auto-archived to spam.
  • ×Generic guest posts.Filler written for backlinks, not readers. There is no version of this I publish.
  • ×Aggregator / SEO-mill content.Roundups built from re-skinned listicles. If you've sent the same pitch to fifty sites this week, no.
  • ×AI-generated placements.Drafts the model wrote and you didn't read. I won't put my name on it; you shouldn't either.
  • ×Pay-for-positive-review.A guaranteed positive verdict in exchange for money. Not what this audience pays attention for.
  • ×Crypto, gambling, get-rich-quick.Out of scope for this property regardless of budget.
§ 04

How a campaign actually runs.

01 · Inquire

You send a brief.

The form below, or an email. Specific beats polished. Tell me what the product is, who it is for, the format you want.

Same week
02 · Fit check

I say yes, no, or “let’s talk.”

If your product fits the audience and there's a slot, I send back a quote and a calendar window. If it doesn't, I'll say so.

~1 week
03 · Brief & access

I get hands-on.

You give me access, docs, and a contact for technical questions. I install, build, and form a take.

1–3 weeks
04 · Draft & review

You see the draft.

One round of fact-checking. Confidentiality flags honored. Disclosure block included from the first version.

~3 days
05 · Ship & report

It runs. You get numbers.

Article publishes, newsletter sends, slot drops. Two weeks later you get a short report: opens, clicks, traffic, anything notable.

Day-of + 14d
§ 05

Send a brief.

A paragraph or two of real context beats five rounds of pleasantries. Forwarded to zackproser@gmail.com.

Format01
Your name02
Email03
Company / product04
Budget tier05
What is it & who's it for?06
Timing07
zackproser@gmail.com · reply within 5 business days